Creating an advertisement: Ideas and initial research.

I have always been passionate about adoption over buying animals from a shop, especially when it comes to rabbits and the link between rabbits and Easter, this is when most children ask their parents for a rabbit as a pet and the adult usually agrees as the rabbit prepares the child for a dog, however what a lot of individuals neglect is that rabbits live from 8-12 years, which is equally long to a dog's life. This is where a lot of my inspiration for my advertisement comes from.    

One advertisement that I took a lot of inspiration from is:

Source: Advertising Agency: DDB, Manila, Philippines

I have learnt from this advert that people might not value animals as much as they value us, ''you see a dog,'' means that you just see the animal as a pet, however ''he sees a home,'' it shows that the animal sees you as a home and sees you as family. I think I will take the similar zoomed in image for my advert. 

Another advert that I would like to base my advert on is:

 Source: Advertising Agency: TBWA-Santiago Mangada Puno, Philippines

From this advert I have learnt that animals are really reliant on people therefore needing an owner who will look after them and give them the loving home they deserve. It is important to look after them and give them a lot of love and care. I have also learnt that the advert is not afraid to show the pain the animal was going through, which could make people feel guilty. I am not sure if I will take anything from this advert yet but I do like the message that it is telling.

The two adverts are very similar as they show that animals need a loving and caring home and that people need to start treating them correctly and with love.